The Science Behind the Black and Blue (or White and Gold) Dress blue and black dress or white and gold dress Clix The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Decision Making Biases in Group: Is the Dress White and Gold or Blue and Black? Applied Social Psychology (ASP) The Pennsylvania State University The dress' went viral 10 years ago and taught us the science of color