FDA Proposes Stricter 10 Month Deadline for E Cigarettes Bloomberg Retailers Warned to Stop Selling Illegal E Cigarettes Resembling Youth Appealing Characters, School Supplies, Toys, and Drinks FDA FDA approves fruit flavored e cigarettes for the first time, citing benefits for adult smokers FDA drafts guidance to help e cigarettes apply under novel drug status The FDA announced its first authorization of fruit flavored electronic cigarettes intended for adult smokers, a major policy shift that comes after months of appeals to President Donald Trump from the vaping industry.